About Us

Our team has 35+ year’s experience in commercial television. Studio and location shooting expertise along with thousands of hours and several hundred videos and productions to our credit.

We have our own equipment, cameras and lighting along with a mobile production unit and studio. Plus, we have access to major media supply companies, crew and equipment.


All this is experience and skill is available to you for your next production. Don’t just hire someone with a camera, use the experts at optical Design where we focus on your production and business above all else.

Optical Design Web Video Production is a strong minded community supporter and we assist groups in our community to achieve their goals. We are our community and all must play our part where we can.


Optical Design offers a wide range of services to business and private clients. Our services include:-

  • Web Design Services (ODLWEB)
  • Web Site Hosting (ODLHOSTING)
  • Web Video Production (ODLWEB)
  • Bookkeeping (ODLBOOKKEEPING)
  • Aviation Promotion (Aviation Media)
  • Photography (ODLPHOTO)
  • Business Web Video (Biz Adelaide)
  • Event Management (ODLEVENTS)
  • PC & Network Repairs (ODLPCFIX)

Additional experience with:-

  • Community Events
  • Commercial Television (Production)
  • Theatrical Productions (Technical)
  • Entertainment Events (Technical)

ODL’s vast coverage and wide range of services give us the ability to provide a full Web, Business & Event Management Service. A one-stop-shop for just about every requirement.

Optical Design Team Members:

David Hales (Proprietor/Director, Video Production/Photography)

Patricia Hales (Proprietor, Bookkeeping Services, BAS and GST Agent)

Kirstie Hales (Events Management)

 We look forward to meeting you soon!